Privacy Policy | Prenatal Money Survey

1. Who we are

The Five Cents brand and this Campaign are operated by:

NORFH PTE LTD (UEN: 202616626E)
Registered address: 60 Paya Lebar Road
#06-28 Paya Lebar Square
Singapore 409051

For the purposes of the Singapore Personal Data Protection Act 2012 ("PDPA"), NORFH PTE LTD is the organisation that collects your personal data through this Campaign.

Questions, requests, or complaints about your personal data can be sent to our Data Protection Officer:

Data Protection Officer
See Seng Yang
Email: hello@norfh.com

2. What this Campaign is

Five Cents is a content brand on money in Singapore. Through this Campaign, we offer expecting parents a Prenatal Money Survey and a complimentary Prenatal Money Review (the "Review"), a no-obligation financial wellness review conducted by a licensed financial adviser.

The Review is provided by Alpha Wealth Financial Advisers Pte. Ltd. (UEN: 200606266H) ("AWFA"), a financial advisory firm licensed by the Monetary Authority of Singapore. Five Cents and NORFH PTE LTD are not licensed financial advisers and do not provide financial advice. We are not responsible for any advice, recommendation, product or service provided by Alpha Wealth Financial Advisers Pte. Ltd. (UEN: 200606266H) or its representatives.

Participants who complete the Prenatal Money Survey are entered into a draw to win a S$250 Mothercare voucher. Participants who attend the Review may receive a S$10 Mothercare eGift card as a thank you for attending, subject to availability while stocks last (together, the "Giveaway"). Mothercare is not a sponsor of, nor affiliated with, this Campaign.

3. What personal data we collect

When you sign up through the Campaign form, we collect:

• Your name
• Your email address
• Your mobile number
• Your year of birth
• Your baby's estimated due date (EDD)

We also automatically collect limited technical data when you use the page (such as your IP address, device and browser type, and cookie identifiers) and we keep records of your consent (the consent options you ticked and the date and time you submitted the form).

We collect your age and your baby's estimated due date so the licensed adviser can make the Review relevant to your situation — for example, some matters such as coverage timing depend on how far along the pregnancy is. We do not require any other health information, and you should not provide medical details through this form. The Review itself, including any further information the adviser needs, is conducted by AWFA under its own processes.

We do not knowingly collect personal data from anyone under 21. The Campaign is open only to Singapore Citizens and Permanent Residents aged 21 and above.

4. Why we use your personal data

We use your personal data for the following purposes, on the basis of the consent you give when you submit the form:

• To arrange and deliver the Review — to pass your details to AWFA so a licensed financial adviser representative can contact you by phone call, SMS, WhatsApp or email to arrange and conduct your Prenatal Money Review.
• To make the Review relevant — to give the adviser your age and estimated due date so the session fits where you are in your pregnancy.
• To administer the Giveaway — to issue your S$10 Mothercare eGift card after you attend the Review, to run the draw for the S$250 Mothercare voucher, to verify the draw, and, if you win, for Five Cents (NORFH PTE LTD) to contact you only by email or mobile phone to notify you and deliver the prize.
• To meet legal and regulatory obligations — including record-keeping and responding to lawful requests from regulators or authorities.

We will not use your personal data for general marketing or newsletters. We will not sell your personal data. We will not share your details with any other participant or financial adviser — your information goes only to AWFA for the purpose of this Review.

5. Who we share your personal data with

We disclose your personal data only to:

• Alpha Wealth Financial Advisers Pte. Ltd. (UEN: 200606266H) — the licensed firm that conducts your Review. Once your details are shared with AWFA for this purpose, AWFA handles your personal data in accordance with its own privacy policy and its obligations under the PDPA and MAS requirements. If you choose to become a client of AWFA, your ongoing relationship with AWFA is governed by AWFA's policies, not this one.
• Service providers acting on our instructions — for example, our website, database, and data-storage providers (e.g. Lovable Cloud / Supabase, Cloudflare, and Google Workspace / Google Sheets), our messaging provider (e.g. WhatsApp), and our eGift card fulfilment provider (e.g. Mothercare / its issuer). These providers process your data only to provide their service to us.
• Authorities or regulators — where we are required to disclose by law, regulation, or a valid legal request.

6. How long we keep your personal data

We keep the personal data collected through this Campaign, including your contact details and the record of your consent, for 12 months from the date you submit the form. After that, it is securely deleted. If you withdraw your consent earlier, we delete your data sooner, unless the law requires us to keep it. Once your details are passed to Alpha Wealth Financial Advisers Pte. Ltd. (UEN: 200606266H), Alpha Wealth Financial Advisers Pte. Ltd. (UEN: 200606266H) keeps the personal data it needs as a separate organisation, under its own policies and retention obligations.

7. How we protect your personal data

We take reasonable steps to protect your personal data, including:

• Restricting access to the Campaign sign-up data to a small number of named, authorised individuals only.
• Using reputable service providers with their own security controls.
• Reviewing access and removing data when it is no longer needed.

No method of transmission or storage is completely secure, but we work to protect your data with measures appropriate to its sensitivity.

8. Cookies

The Campaign page uses cookies and similar technologies. Essential cookies are needed for the page to work. Any non-essential cookies are used only with your consent through our cookie banner, which you can decline or adjust. You can also manage cookies through your browser settings.

9. Transfers outside Singapore

Some of our service providers may store or process data on servers located outside Singapore. Where personal data is transferred outside Singapore, we take steps to ensure it receives a standard of protection comparable to that under the PDPA, as required by the Transfer Limitation Obligation.

10. Data breaches

If we become aware of a data breach involving your personal data, we will assess it promptly. Where the breach is notifiable under the PDPA, we will notify the Personal Data Protection Commission and, where required, you.

11. Your rights and choices

Under the PDPA, you may:

• Access the personal data we hold about you and ask how it has been used.
• Correct any personal data that is inaccurate or out of date.
• Withdraw your consent at any time to our continued use of your personal data for the purposes above. Withdrawing consent may mean we can no longer arrange your Review or include you in the Giveaway.

To make any of these requests, contact our Data Protection Officer at hello@norfh.com. We will respond within 30 days. If we need more time, we will tell you when we expect to respond. We may need to verify your identity before acting on a request.

If you have given consent to be contacted by phone, SMS, or WhatsApp and later wish to stop, you can tell us at the same email and we will update your preferences.

12. Changes to this policy

We may update this policy from time to time. The current version is always the one published on this page, with the "Last updated" date at the top.

13. Contact

NORFH PTE LTD (UEN: 202616626E)
Data Protection Officer — See Seng Yang · hello@norfh.com
60 Paya Lebar Road
#06-28 Paya Lebar Square
Singapore 409051