MONEY & ADULTING IN SINGAPORE

Slightly more than the usual two cents on money & adulting.

Five Cents puts words to the money worries most Singaporeans keep to themselves, then helps you do one small thing about them.

WHERE OUR NAME COMES FROM

Your two cents, plus three more.

"Two cents" is what people call their opinion. On money, everyone has one: your parents, your colleagues, the relative at Chinese New Year. We give you ours too, then add three more cents: why the situation exists, who it doesn't apply to, and one small thing you can do about it.

2¢

The take

Our honest opinion, said plainly.

+1¢

The why

Where the pressure comes from, so it makes sense before we say anything about it.

+1¢

The caveat

Who it doesn't fit. Your situation might be different, and that's fine.

+1¢

The takeaway

One small step you can take this week. Usually a question to ask yourself, never a lecture.

WHY WE RUN CAMPAIGNS

The fifth cent is the one you act on.

Most adult money problems start small. None of them feel urgent, so they wait. Left alone, they grow, and sorting them out later usually costs more time and more money.

Small things that get bigger when left alone

  • The insurance policy you've never read
  • The CPF nomination you haven't made
  • The emergency buffer you keep meaning to build
  • The money talk with your parents
  • The tax reliefs you only think about in December

The hard part is usually the first step: booking the time, pulling out the papers, saying the numbers out loud to someone.

Our campaigns make that first step easier. You sit down with a licensed adviser for a complimentary review of your own situation, and we give you a gift or a chance to win something for showing up. You leave knowing where you stand and what to fix first. What you do after that is up to you.

  1. 01

    Pick a campaign

    Choose one that fits where you are in life right now.

  2. 02

    Book your review

    A complimentary session with a licensed adviser, on your own numbers.

  3. 03

    Leave with your next step

    Plus a gift or a draw entry for your time.

OPEN NOW

Campaigns running now

Pick the one that fits where you are right now.

Air Purifier Giveaway visual

OPEN · FIRST 50 REVIEWS

Air Purifier Giveaway

Breathe easier and work on your financial health. The first 50 people to complete a complimentary 60 minute review take home an air purifier on us.

Tax Reduction Review visual

OPEN · CLOSES 30 NOV 2026

Tax Reduction Review

See if you can pay less income tax, legally. Book one of 10 complimentary 30 minute reviews with an adviser before the 31 December deadline.

Camera Giveaway visual

OPEN · CLOSES 31 DEC 2026

Camera Giveaway

Redeem a pocket camera after a complimentary 60 minute review on the milestones ahead with a licensed adviser.

NTUC Giveaway visual

OPEN · CLOSES 31 OCT 2026

NTUC Giveaway

Win a S$100 NTUC FairPrice voucher in the draw, plus a S$10 voucher after a complimentary 60 minute review with a licensed adviser.

Mothercare Giveaway visual

OPEN · CLOSES 30 NOV 2026

Mothercare Giveaway

Win a $250 Mothercare voucher in the draw, plus a $10 Mothercare eGift card when you attend a complimentary Prenatal Money Review, while stocks last.

Luggage Giveaway visual

OPEN · WHILE STOCKS LAST

Luggage Giveaway

Redeem a cabin luggage after a complimentary 60 minute review on your financial well being with a licensed adviser.

PAST WINNERS

Real people, real wins.

A few of the people who took that first step and walked away with a prize.

Winner of the first Five Cents campaign receiving an iPad A16

Launch Campaign

iPad A16

Worth S$635

Campaign ran 1 June 2026 to 31 July 2026 · Drawn 7 August 2026

Winner of the Mothercare giveaway receiving a S$250 Mothercare gift card

Mothercare Giveaway

S$250 Mothercare Gift Card

Worth S$250

Campaign ran 1 June 2026 to 31 August 2026 · Drawn 4 September 2026

Winner of the Financial Readiness Review draw receiving a Dyson V12 Origin vacuum cleaner

Financial Readiness Review

Dyson V12 Origin

Worth S$699

Campaign ran 8 July 2026 to 30 September 2026 · Drawn 7 October 2026